Submission - refers to the act of getting your website listed with search engines and directories. For the most part, submission is free but there are some exceptions; notably, the Yahoo! Directory charges to process a request to be included in its listings. Submitting your site does not mean it will rank well once submitted, it simply means that the search engines know it exists.

Optimization - refers to preparing your site so that it will rank well for particular terms (keywords) on crawler-based search engines such as Google and MSN. It is the most important aspect of marketing your site. This topic is more fully covered on the Optimization page.

Paid Inclusion - By paying an "inclusion" fee you can shorten the delay of appearing in some search engines & directories to only a few days. Yahoo!, through is subsidiary Overture, charges an annual fee to submit your main URL, plus a cost-per-click fee. Once accepted, your pages are added to a database of sites that powers search results for Yahoo!, Alta Vista, AlltheWeb and others, and your pages are re-crawled every 48 hours to ensure that the content is up-to-date. Search results are still presented based on their relevancy, making optimization still very important.

Advertising - Most of the major search engines offer "paid placement listings", which are basically ads that are guaranteed noticable placement, usually in relation to keyword searches. The exact position of these listings can vary. Sometimes, they appear above the results listings, or at the bottom of editorial content. "Sidebar" style listings run alongside the search engine's results page.

Pay-Per-Click advertising (PPC) is a rapidly growing phenomenon and one of the easiest and most effective methods available for marketing your web site. Google Adwords and Overture Precision Match are the most used of these programs.

Search Engine Marketing is an ongoing process for generating quality traffic for your website. It's about the overall job of improving how your site interacts with the search engines so that the prospective audience you seek can easily find it.

How Search Engine Marketing Increases Business Profitability

Companies of all types and sizes are successfully marketing their web sites and improving their bottom line. They use Search Engine Marketing of their sites to:

Millions of people use the Internet as an information resource because it allows them to find more comprehensive and relevant content than television, radio, magazines or newspapers. Once you have made your web site more visible to search engine users through Search Engine Marketing, you will start to receive more traffic. Visitors to your web site via the search engines are highly targeted traffic. 

Being more visible on the search engines, so that you get quality traffic, will help reduce business costs. As an example, someone who visits your site while searching for a product or service they are interested in, is a pre-qualified prospect. This a more effective means than traditional offline advertising mediums of generating leads and sales. This targeted traffic results in a higher marketing ROI (Return-On-Investment) and more profitability for your business. 

You've  invested time and money on building what could be your most effective marketing and sales tool.  Contact us today, and let us help you get started on boosting your business!